Balance is the Key to Good Web Design

Over the years, we’ve seen a large number of sites try different strategies to draw in the right audiences and pull ahead of its competition. Web developers have resorted to all sorts of approaches, but time has proven that good design comes down to one thing: balance.

While designing your website try to keep the following don’ts in mind:

• Don’t be overly concerned about when your website comes out. Instead, focus your concern on what comes out. Understand what your target audience is looking for on your site and design accordingly.

• Don’t make your design too flashy. Flashy websites turn off most visitors and keep them away. Instead, tone down your design to match what’s expected of your niche and fill it with authoritative content that keeps visitors interested enough to come back for more.

• Don’t forget to use calls to action. Not including a clear call to action can reduce sales, and may induce confusion about what your business is really about.

• Don’t allow your content to go out-of-date. Don’t ever publish stale content. Remember to engage your audience with fresh content. Make it a priority to frequently update your site.

• Don’t try to target everyone. Trying to market your site to everyone will cause your website to become too general, losing you traction with your target audience.

Business Websites that Web Designers can Create

When it comes to business websites, the first thing that would probably come to your mind would be buying and selling. While this is true, business sites do more than just facilitate transactions between companies and their customers. In fact, most companies create informative websites that contain articles, links, social media, and the like, rather than those that actively facilitate sales.

E-commerce sites like e-Bay and Amazon, are seldom tied to only one type of product or industry, and are like a “melting pot” of basically anything and everything that can be sold or bought. However, some companies also create e-commerce sites for their own products and/or services, which also often include a catalog. Usually, these sites require users to create an account so that the company can keep track of who’s buying what.

On the other hand, some companies want to offer informative content to customers as a sort of free service. Informative websites give regular readers a heads-up on the latest about the industry, as well as any promos and special offers that the company is holding. These sites typically follow a blog format which is made possible with the use of certain internet tools like WordPress, or incorporate informative blogs to an otherwise e-commerce website.

Big No-No’s in Web Development

When the Internet became one of the most popular forms of communication, websites became one of the, if not the most, sought-after facets. These websites contain a lot of information and aims to inform or entice the reader. This is especially true to businesses that try to get more clients by harnessing the marketing assets of the internet.

Over the years, businesses and web developers have made strides in web development to enhance that purpose. Some of those strides are strokes of genius, while others are horrible mistakes such as:

Horrible Layouts

Links that do not change color when already visited, opening new browser windows that prevent users from backtracking, and an inconsistent layout is a surefire way to lose visitors and potential influx of traffic to the site.

Horrible Fonts

Relevant information hidden in a big block of text that cannot be adjusted in size due to the CSS nature of the sheet has a possibility of never being found by the reader. When a reader skims through a website, these mistakes rob them of that chance.

Hazy Information

If a reader or potential buyer skims through your website but does not find the answer he is looking for, chances are he will never come back to your site again. Give the audience what they are looking for by providing as much information as possible.