Responsive web design has become in demand in the web design industry since the debut of internet capability on modern phones and gadgets. Hold your phone upright, and the website will orient itself according to the vertical dimension. Flip it horizontally, and it will quickly adapt to the new orientation. Of course, this is just the tip of the iceberg.
This kind of web design gives more focus on what the viewer wants, hence the term “responsive.” There are some loading issues at times, but experts say those can be solved with proper optimization and testing prior to rolling out. Site maintenance can be drastically reduced as opposed to making an entirely new site for mobile use. Chances are, responsive web design will continue to evolve.
News websites are among the many adapting to the responsive web design. Among them, GlobalNews.ca seized the opportunity of creating a responsive website, given that most of the website’s traffic comes from search and social media. Sharing the link to the news story in social networking sites gives the website a broader audience. That’s hardly a surprise, given that there are billions with social media accounts today.
With that large audience base and a growing number of websites adopting the principles, advertising finds gold in responsive web design. Ads will receive more exposure in responsive websites due to the immense and continuous growth they enjoy.